Knowledge
Beauty Investors Say Drunk Elephant’s Exit Playbook Is Dead
The path to beauty brand exits today is paved very differently than it was five years ago when Shiseido snapped up Drunk Elephant for $845 million, an amount equal to over 7X revenues. “People...
Comprehensive Branding Strategies That Break Through Beauty Industry Noise
Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....
Has Sustainability Become Table Stakes For Beauty Brands?
Ten to 15 years ago, a new wave of brands such as Josh Rosebrook, Indie Lee, Odacité, Tara Harper, RMS Beauty and W3ll People put clean beauty...
The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?
Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it. “My general...
Understanding Beauty’s Biotechnology Revolution
Beauty’s love affair with biotechnology has only just begun. “Biology and biotechnology are the next wave of potential,” said Jasmina Aganovic, founder of biotech company Arcaea and...
Ulta Beauty’s CEO Says Beauty Is Cooling Off. Should Everyone Panic?
Two months into Ulta Beauty’s fiscal year, CEO Dave Kimbell told analysts at a J.P. Morgan conference on Wednesday last week, “We have planned for moderation in total category growth to kind of the mid-single-digit range....
