How Should The Beauty Industry Interpret And Respond To Valisure’s Latest Benzene Findings?

Valisure recently released information about tests it conducted on acne treatment products with benzoyl peroxide, including ones by Neutrogena, Clean & Clear, Proactiv and Equate Beauty, showing they can form benzene, a chemical linked...

How Beauty And Wellness Brands Are Preparing For The Possibility TikTok Could Be Banned In The US

In a rare show of bipartisanship in today’s fraught political environment, House Democrats and Republications came together Wednesday to approve legislation forcing TikTok’s Chinese owner ByteDance to sell the company to an American entity or...

What’s Fueling Fast Beauty’s Hyperconsumption Machine?

In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were curious if investors...

Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?

How many oils, glosses, butters and balms can a single person apply to two lips? Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march...

Bye-Bye Gen Z Neon. These Design Elements Are Catching Gen Alpha’s Eye.

Millennial design was characterized by minimalism, pink shades and san serif fonts. Gen Z design is characterized by in-your-face bright colors, bold typography and imperfections. As gen alpha becomes a major base of purchasing power in...

How Beauty Investors Tell If The Science In Science-Backed Brands Is Real

In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there’s plenty of science-washing making it difficult to determine what’s truly scientific differentiation and confusing consumers.