How Beauty Brands Establish A Strong Foundation From Which To Scale
If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the first two years of a brand’s life will form the foundation for success or set the ...
Indie Beauty Brand Founders Offer Tips For Networking As An Introvert
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 23 founders and executives: What techniques do you use to network as an introvert?
A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements are advertising and regulated as such by the Federal Trade Commission, the agency policing deceptive marketing. ...
Do Pop-Ups Pay Off For Indie Beauty Brands?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: Have you participated in a pop-up and, if so, was it worth the investment?
Price Fix: How Indie Beauty Brands Determine What To Charge For Their Products
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your price range, and how did you land on it?
The Gatekeeper: Christoph Honnefelder On What Makes A Brand Intriguing To Top European Beauty Retailer Douglas
Any brand scoring placement in one or all of European beauty giant Douglas’s 2,400 stores over the last nearly four years had to go through Christoph Honnefelder and his team. After Oct. 31, however, they’ll have to face a new gatekeeper. The executive vice president for group purchasing and assortment is departing Douglas ...