Indie Beauty Brand Founders Share Their Sampling Strategies
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your approach to sampling?
Blk Bot’s Izzy Sapien On Developing Effective Email Marketing Campaigns
Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that if you don’t have those set up,” warns Izzy Sapien, founder and CEO of Blk ...
How Indie Beauty Entrepreneurs Find The Right Graphic Designers To Shape The Look Of Their Brands
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Did you use graphic designers when creating your brand, and how did you find them?
Indie Beauty Brand Founders Weigh In On The Eco-Friendly Future of Beauty
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What do you think is the next great eco-friendly frontier in the beauty industry?
How Indie Beauty Brand Founders Hone Their Retail Pitch
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: How did you hone your retail pitch?
What Happens To Brands After Launch: 14 Founders Discuss Hurdles They Face In Their Second And Third Years Of Business
At two years old, Beauty Independent has transitioned from crawling and wobbly walking to running and jumping. Although its mission of reporting on pioneering beauty entrepreneurs hasn’t wavered since it premiered on Aug. 18, 2017, the business that supports that mission has. We passed the proof of concept period and are looking to build upon ...