Beauty Tech
Entering The Metaverse With Indie Beauty Brand Valdé
Valdé is ushering members of the press, beauty influencers and the public into its version of the much-hyped, often confusing metaverse. The beauty brand is one of few in the indie segment venturing into the space, which...
What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands
For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...
“Honest Review Destination”: VC-Backed Platform Flip Drives Engagement And Purchases With Shoppable Product Review Videos
Flip wants to flip the script on the online beauty and wellness shopping experience. Founded by serial entrepreneur Nooruldeen “Noor” Agha, the social commerce app that lets users watch...
Media Lab Science Brings Clinical Testing Into The Social Media Age
A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of translating product testing into real-life content that consumers could understand to inform their purchasing behavior. “Video production was done by people that weren’t...
Five Digital Beauty Platforms Helping Consumers Sift Through The Crowded Market
As customers seek easier and more personalized ways to discover, evaluate and purchase beauty products, digital beauty platforms are multiplying with solutions for frugal, sensitive-skinned and ingredient-informed consumers, among every subgroup imaginable. The platforms are curating product suggestions...
Digital Destination Beautytap Gathers Reviews By Beauty Professionals And Will Disperse Them To Retailers
The voices of beauty authorities have largely been silent in online product reviews. Beautytap is out to amplify them. The digital platform has morphed from a K-Beauty content website into a hub for nearly 50,000 beauty professionals,...
