HelloBiome Launches To Help Companies Gain Insights Into The Skin Microbiome To Make Products Effective For It

Did you know that people with similar dry patches can have vastly different skin microbiomes? That’s among the insights HelloBiome, an AI-powered microbiome assessment and data platform by the people behind microbiome-friendly skincare brand Dr. Elsa...

Former Amazon And CVS Executive Set To Launch Livestreaming Beauty App Trendio

Trendio, a video-focused beauty shopping platform, is set to emerge from a beta testing period in the summer to officially launch this fall. The platform will be a competitor to Flip, Newness and Supergreat in a beauty...

Entering The Metaverse With Indie Beauty Brand Valdé

Valdé is ushering members of the press, beauty influencers and the public into its version of the much-hyped, often confusing metaverse. The beauty brand is one of few in the indie segment venturing into the space, which...

What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands

For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...

“Honest Review Destination”: VC-Backed Platform Flip Drives Engagement And Purchases With Shoppable Product Review Videos

Flip wants to flip the script on the online beauty and wellness shopping experience.  Founded by serial entrepreneur Nooruldeen “Noor” Agha, the social commerce app that lets users watch...

Media Lab Science Brings Clinical Testing Into The Social Media Age

A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of translating product testing into real-life content that consumers could understand to inform their purchasing behavior. “Video production was done by people that weren’t...