Opu Labs Aims To Connect Skincare Consumers Around The World One Facial Scan At A Time

The world may be flattening, but no single tool has yet gathered data on the skin of consumers and the products they apply from all corners of it. Opu Labs wants to provide that tool in the...

The Beauty Marketplace Steps In When Picking A Product From An Indie Brand Gets Tough

With thousands of indie beauty brands available, it’s difficult to find the right one for you – and that’s where The Beauty Marketplace comes in. The new platform is designed to pair customers with products from indie...

Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change

In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media...

Should Beauty Brands And Influencers Use Amazon’s Social Media Platform Spark?

Beauty brands and influencers are testing Amazon’s social media platform Spark to spotlight products, but the payoff is unclear, at least so far. On July 17 last year, Amazon officially introduced Spark to push the giant e-tailer into...

The Good Face Project Grades Product Safety And Suggests Alternatives To Products With Low Grades

Rating beauty products for their safety is great, but rating them and finding replacements for products that rate low is even better. That’s the aim of The Good Face Project, a startup kicking off May 15 with a...

The Modern Beauty Matchmaker: Béni Taps Technology To Pair Natural Products With Customers

Béni is playing the role of clean beauty Cupid by matching customers to products. Founded by former accountant Naomi Saito, the fledgling San Francisco-based marketplace specializes in providing personalized product recommendations to customers directly from independent beauty...