The Good Face Project Grades Product Safety And Suggests Alternatives To Products With Low Grades

Rating beauty products for their safety is great, but rating them and finding replacements for products that rate low is even better. That’s the aim of The Good Face Project, a startup kicking off May 15 with a...

The Modern Beauty Matchmaker: Béni Taps Technology To Pair Natural Products With Customers

Béni is playing the role of clean beauty Cupid by matching customers to products. Founded by former accountant Naomi Saito, the fledgling San Francisco-based marketplace specializes in providing personalized product recommendations to customers directly from independent beauty...

New To Augmented Reality? Experiment And Have Fun

Sure, augmented reality is snazzy and cool, but that doesn’t make it a fit for every beauty endeavor. When Benefit Cosmetics’ digital marketing manager Emily Dybwad was devising an augmented reality offering, she realized it had to be...

Voice Shopping: How To Join The Conversation

It’s not the time for beauty brands to quiet down. They must make their voices heard or risk losing out on sales that are spoken, not clicked or rung up in person. Voice assistant technology such as Amazon’s...

Digital Platform Imbeau Is Out To Strengthen The Bonds Between Beauty Professionals And Their Clients

If spas, salons and cosmetics stores only interact with customers when they visit, the beauty businesses are severely limiting sales. Imbeau extends interactions well beyond physical locations to improve customer retention and revenues. The new cloud-based...

No Appointment Necessary: Makeup Artists And Hairstylists Dole Out Tips To Women Everywhere On Beauty Advisor

Girlfriends and social media gurus don’t always supply the right beauty and health tips for you. When that happens, it’s time to bring in the professionals, and Beauty Advisor steps ups to the plate with informed hacks from...