A Cosmic Guide To July 2021: Horoscopes For Beauty Entrepreneurs

The eclipses during Gemini season and recent Mercury retrograde put us in quite a transformational vortex. If your brand experienced glitches, hacks or system malfunctions, know that you are not alone and let these mishaps better...

A Whiff Of What’s Happened And To Come In The Fragrance Category

Gucci’s The Alchemist’s Garden A Chant for the Nymph, Tom Ford’s Black Orchid Parfum and Arquiste’s Misfit were among the winners of this year’s The Fragrance Foundation awards held virtually on June 10. The notes in the...

The Surge In Sexual Wellness Consumer Goods And Where The Industry Is Heading

In the 1960s, the sexual revolution countered long-held ideas that sex should be confined to marriage, homosexuality was deviant, masturbation was immoral, contraception shouldn’t be used and abortion should be forbidden. Propelled by millennials and members of gen...

Why Indie Beauty Brands Are Hopping On Amazon Earlier And Earlier

“Will Amazon be the next Sephora?” asks Ju Rhyu, co-founder and CEO of Hero Cosmetics, which launched its Mighty Patch acne stickers on Amazon with the brand’s 2017 debut. On the face of it, the question seems...

How K-Beauty Is Remaining Relevant In The Era Of Skinimalism

“Say goodbye to the 12-step beauty routine,” declared the inspirational social media network Pinterest earlier this year when predicting skin minimalism would be one of the biggest trends of 2021. The declaration could have been seen as a...

The Big Beauty Industry Potential Of Modern Society’s Stress Dilemma

As the co-founder and president of early beauty e-tailer Gloss.com during the tech-bubble heyday of the late 1990s, Sarah Kugelman’s career was on the upswing, but the tech euphoria soon soured into disillusionment and Gloss.com, which was scooped...