Hair Extensions Boom (With Big Help From Instagram)

Stubbly strands don’t make for great selfies. Thanks to the promise of camera-ready results, semi-permanent beauty solutions such as hair extensions are soaring. Wildly popular in the Dynasty-obsessed 1980s, interest in mane extensions has been rekindled due to...

Sex Talk At The Point Of Sale

When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo...

The Makings Of A Beauty Consumer Today

Yusra Khan, a high school senior at Orinda Academy in Northern California, isn’t afraid to spend her savings – or her parents’ – on mascaras, palettes and highlighters that cost $20, $30 or more at Sephora and...

Amazon And The Onslaught Of Egoless Beauty Brands

Type in the term retinol cream on Amazon, and a slew of beauty brands that don’t sell at the local Rite Aid pop up, such as LilyAna Naturals, Foxbrim, Radha Beauty, Baebody Beauty, Tree of Life, Pure Biology...

Mascara, Queen Of The Beauty Industry, Fends Off Lash Extensions And Falsies

Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and...

Will Fragrance Be The First Non-Gendered Beauty Category?

Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,”...