Beneath the Surface
Why Indie Beauty Brands Are Hopping On Amazon Earlier And Earlier
“Will Amazon be the next Sephora?” asks Ju Rhyu, co-founder and CEO of Hero Cosmetics, which launched its Mighty Patch acne stickers on Amazon with the brand’s 2017 debut. On the face of it, the question seems...
How K-Beauty Is Remaining Relevant In The Era Of Skinimalism
“Say goodbye to the 12-step beauty routine,” declared the inspirational social media network Pinterest earlier this year when predicting skin minimalism would be one of the biggest trends of 2021. The declaration could have been seen as a...
The Big Beauty Industry Potential Of Modern Society’s Stress Dilemma
As the co-founder and president of early beauty e-tailer Gloss.com during the tech-bubble heyday of the late 1990s, Sarah Kugelman’s career was on the upswing, but the tech euphoria soon soured into disillusionment and Gloss.com, which was scooped...
As States Pass Anti-Trans Legislation, Beauty Brands Are Vocal In Support Of Trans Rights
Although it’s not even halfway over, 2021 has been an unprecedented year for legislation to curb the rights of transgender people. The legislation includes and goes far beyond restrictions on bathroom access, which were at the center...
A Cosmic Guide To June 2021: Horoscopes For Beauty Entrepreneurs
June begins on the heels of a full moon lunar eclipse and Mercury retrograde, and will feature a new moon solar eclipse early in the month. Find ways to recalibrate the mind. It’s been a dizzying...
The Branded Beauty Store Is Back
In December 2020, Laura White, co-founder of cannabis beauty and wellness brand Soul Addict, felt like she was finally coming up for air for the first time since the pandemic hit the United States. When...
