Beneath the Surface
Tired Of Black Friday? Brand Founders Lead New Shopping Initiatives To Make Holiday Purchases More Well Meaning
From GivingTuesday to Small Business Saturday, alternatives to Black Friday’s consumerist frenzy have been increasingly popping up. This year, brands have joined the movement to remake holiday shopping with initiatives prioritizing women and environmental causes. Created by Cassie...
Has The Beauty Industry Finally Reached Peak Celebrity Brand?
Coty Inc. is spending $600 million for a majority stake in Kylie Cosmetics, a brand that’s facing a much different beauty landscape today than it did when it launched four years ago. Partially due to its rise, celebrities...
How The Vaping Crisis Affects The CBD Beauty And Wellness Segment
Exuberant CBD revenue forecasts are based on an assumption that cannabis usage will continue to shed its reputation as a vice to increasingly move into the mainstream. It’s a vulnerable assumption that can be undermined by destabilizing cultural shifts,...
Sex In Contemporary Beauty Advertising: Is It Liberating Or Damaging?
From the beginning of mainstream consumer products, sex has been a tool wielded to promote them. In the 1930s, AdAge documents a Listerine ad featured a nude woman’s back and her breast, and marketing for Woodbury soap...
Boom Times Don’t Last Forever. What Should Indie Beauty Brands Do When They’re Over?
It’s been a decade since the last recession ended—and one thing’s true about the next one. It will come. How soon it will come, nobody’s sure. In economic prognostication circles, the optimists are winning out. Forecasters place...
How Beauty Brands Can Avoid Cultural Appropriation
In the space of a few hours last month, Dior launched an advertisement for Sauvage fragrance starring Johnny Depp and a Native American dancer wearing traditional garb, and removed it after an outcry over cultural appropriation and insensitivity....
