Beneath the Surface
Delivery Services Offer Indie Beauty Brands A New And Accelerated Way To Reach Customers
During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...
Supply Chain Chaos Looks Like It Will Make The Holiday Season Less Bright For Beauty Brands—And Continue Into 2022
Kinks in the supply chain continue to hamstring the beauty industry, bringing delayed launches, reworked production schedules, expensive air freight, threat of higher prices, squeezed margins and the potential of holiday shortages with them. Alicia Yoon, founder and...
The Nascent Wellness Category Of Psychedelic-Adjacent Products
While psychedelics are increasingly moving into the mainstream, psilocybin, LSD, ketamine and other mind-altering substances are still widely prohibited by law and, legal or not, for many people, the stigma associated with drugs keeps them away....
What Gen Z Consumers Really Think About Celebrity Beauty Brands
The pursuit of and reverence for fame are behaviors bridging generations. Even gen Z, for all its rejection of norms, has fallen under the spell of celebrity. The cohort, which is starting to hit the quarter-century mark, has...
Can Celebrity Beauty Brands Today Escape Pitfalls That Led To The Great Celebrity Fragrance Bust Of The 2010s?
It seems to be a daily occurrence that a known personality jumps into the beauty ring with a fragrance, skincare or cosmetics line. Last week, Jennifer Aniston revealed her new haircare brand LolaVie. Ariana Grande’s R.E.M. Beauty...
Refill Shops Are Proliferating To Combat Personal Care’s Plastic Problem
Shopping and sustainability aren’t the most likely combination, but a growing number of refill stores popping up across the country are showing people how they can stock up their bathrooms while minimizing their impact on the earth. They...
