The Big Frustrations Of Small Products

Mini product madness can be maddening to beauty brands. Shrunken sizes are storming stores and e-commerce sites as retailers the likes of Follain, Belk and Sephora, where research firm The NPD Group spotted...

Young Women Are Bidding Adieu To Shorn Bodies And There Could Be Hairy Consequences For Personal Care Companies

College student Katherine Kays-Hoepker has hairy legs and armpits – and she’s fine with them. Nine years ago, the mathematics major at the University of California, Davis diverged from traditional beauty standards and decided to quit shaving. The...

Are Indie Beauty Brands Left Out As Makeup Artists Become Major Influencers?

In the weeks after she launched Kosås in October 2015, Sheena Yaitanes busily reached out to actresses and makeup artists to persuade them to try the beauty brand’s lipsticks for red carpet events, where she...

All Some Consumers Want For Christmas Is Self-Care And Compassion

Three years ago, Aromatherapy Associates global CEO and chair Tracey Woodward and her two kids decided it was better to support a local organization than pour money into Christmas gifts for each other. “How much...

Third-World Problems: As Beauty Ingredients From Africa Gain In Popularity, The Spotlight Turns To Ethical Sourcing Abroad

The latest ‘it’ ingredients in clean beauty might be dirtier than you think. Renowned for their benefits for skin and hair, moringa, marula and shea butter have infiltrated the beauty segment. Although they’re wildly popular, their paths from...

Breaking The Code: The Beauty Implications Of DNA Testing

Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his...