What Does The Softening Of The Color Cosmetics Category Mean For Indie Beauty Brands?

Annie Rodriguez and her mother Cindy Holland-Rodriguez just launched natural makeup line Caley Cosmetics to offer a wide range of lipsticks, glosses, pencils and powders infused with tropical botanicals that are good for the skin and smell...

Tween Beauty Products Are The Latest Back-To-School Must-Haves

In 2008, Kim Grustas went on a search for skincare products she considered safe, effective and age-appropriate for her tween daughters. She couldn’t find anything meeting her requirements and channeled her frustration in a manner familiar to many...

The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges

When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the...

Inside The Blossoming Relationship Between Indie Beauty Brands And Off-Price Retailers

Angelica Caporuscio isn’t big on shopping, but, when she has to, she shops at T.J. Maxx and Marshalls. “Most of my clothes come from there, and most of the things in my house come from there. I thoroughly...

Whether They Participated Or Not, Most Indie Beauty Brands Saw Sales Rise On Amazon Prime Day

For Amazon, the world’s most gigantic e-tailer, large consumer goods companies and private-label lines move enormous quantities of merchandise, but budding beauty players took cuts of the action, too, on Prime Day, the biggest shopping event in its...

Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So

Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion...