Will Conscious Beauty Catch On?

It’s often possible to tell when someone started in the nonconventional, largely botanical beauty segment by the term they use for it. Dating back to the 1980s, when the Natural Products Expo and Whole Foods started, natural beauty...

What’s The Next Carol’s Daughter?

The confluence of COVID-19 and the Black Lives Matter movement has accelerated emerging multicultural haircare brands’ march against multinational conglomerates that have dominated the category for decades. Inspired by entrepreneurs like Madam C. J. Walker, the self-made millionaire...

The Rise Of Clean Beauty Retail Brands

With last week’s debut of Exa Beauty, Credo’s private-label cosmetics brand offering 43 foundation shades, the clean beauty retail chains Credo, The Detox Market and Follain have all launched their own brands sold online...

What Happens When A Beauty Brand Claims A Product Is Vegan That’s Really Not?

Since Mixed Makeup founder Susan Yara revealed her connection to Naturium last month, the journalist-turned-beauty influencer has been embroiled in a controversy over how and when she disclosed her involvement in the skincare line she recommended...

Why Clarisonic Is Closing—And What It Means For The Beauty Device Market

Time’s almost up for Clarisonic, the brand behind the facial brush producing 300 movements per second. On Sept. 30, L’Oréal is shutting down the beauty device trailblazer that convinced consumers to upgrade from hands and wash clothes to...

How Clean Beauty Retailers Are Trying To Fix Their Diversity Problems

In 2016, Gwyneth Paltrow literally published the book on clean beauty. That book, “Goop Clean Beauty,” recommended detoxing, seeing expensive dermatologists, improving gut health by curbing consumption of gluten, chlorinated water and food preservatives, and shopping for beauty...