Beneath the Surface

Coty Inc. is spending $600 million for a majority stake in Kylie Cosmetics, a brand that’s facing a much different beauty landscape today than it did when it launched four years ago. Partially due to its rise, celebrities...

Exuberant CBD revenue forecasts are based on an assumption that cannabis usage will continue to shed its reputation as a vice to increasingly move into the mainstream. It’s a vulnerable assumption that can be undermined by destabilizing cultural shifts,...

From the beginning of mainstream consumer products, sex has been a tool wielded to promote them. In the 1930s, AdAge documents a Listerine ad featured a nude woman’s back and her breast, and marketing for Woodbury soap...

It’s been a decade since the last recession ended—and one thing’s true about the next one. It will come. How soon it will come, nobody’s sure. In economic prognostication circles, the optimists are winning out. Forecasters place...

In the space of a few hours last month, Dior launched an advertisement for Sauvage fragrance starring Johnny Depp and a Native American dancer wearing traditional garb, and removed it after an outcry over cultural appropriation and insensitivity....

Move over Amazon Prime Day. Millennial and gen Z beauty and fashion shoppers have an e-commerce holiday to call their own. Held from Aug. 14 to 15, the second Afterpay Day in the United States showcased discounts...