Does Being Green Make Green?

Beauty brands are increasingly wearing sustainability efforts as badges of pride, touting the ways they’re working to save the environment from supplying refills to offsetting carbon footprints. Do these efforts, which can be tough on the bottom line,...

Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now

Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise...

Do The Skin-Fasting, Skip-Care, #NoBuy, #ShopMyStash And Sustainability Movements Add Up To A Pullback In Skincare Spending?

Last week, Alison Wu, the health and self-care guru behind Wu Haus, embarked on a seven-day break from beauty products in response to a Man Repeller article on skin fasting, a practice promoted by the company...

Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Needs To Understand

Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they...

Indie Beauty Brands Are All Over The Place, Even At MAC-Filled New York Fashion Week

If the backsides of the models strutting their stuff at size-inclusive swimwear label Chromat’s New York Fashion Week runway show today look extra firm, you can thank Bawdy Beauty. Marking its NYFW debut, the seat skincare specialist...

Why The Year Of The Pig Could Fatten Indie Beauty Sales In China

As celebrations for Chinese New Year—the year of the pig—captivate China this week, more U.S. independent beauty brands want to feast on what will soon become the world’s top retail market. There are barriers to entry, though, indie...