20 Bold Indie Beauty Predictions For 2018

This year has been monumental for indie beauty. Emerging brands siphoned market share from behemoth beauty conglomerates. Retailers across the spectrum from department stores to discounters pounced on the upstart bandwagon. Mergers and acquisitions soared with brands such...

Indie Beauty Sales Surge On Black Friday And Cyber Monday Fueled By Heavy Discounting

In the bargain blitz that is Black Friday and Cyber Monday, indie beauty companies duked it out for dollars with steep discounts and gift sets that drove sales, but left brands and retailers curious about the implications of...

The Big Frustrations Of Small Products

Mini product madness can be maddening to beauty brands. Shrunken sizes are storming stores and e-commerce sites as retailers the likes of Follain, Belk and Sephora, where research firm The NPD Group spotted...

Young Women Are Bidding Adieu To Shorn Bodies And There Could Be Hairy Consequences For Personal Care Companies

College student Katherine Kays-Hoepker has hairy legs and armpits – and she’s fine with them. Nine years ago, the mathematics major at the University of California, Davis diverged from traditional beauty standards and decided to quit shaving. The...

Are Indie Beauty Brands Left Out As Makeup Artists Become Major Influencers?

In the weeks after she launched Kosås in October 2015, Sheena Yaitanes busily reached out to actresses and makeup artists to persuade them to try the beauty brand’s lipsticks for red carpet events, where she...

All Some Consumers Want For Christmas Is Self-Care And Compassion

Three years ago, Aromatherapy Associates global CEO and chair Tracey Woodward and her two kids decided it was better to support a local organization than pour money into Christmas gifts for each other. “How much...