Third-World Problems: As Beauty Ingredients From Africa Gain In Popularity, The Spotlight Turns To Ethical Sourcing Abroad

The latest ‘it’ ingredients in clean beauty might be dirtier than you think. Renowned for their benefits for skin and hair, moringa, marula and shea butter have infiltrated the beauty segment. Although they’re wildly popular, their paths from...

Breaking The Code: The Beauty Implications Of DNA Testing

Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his...

Beauty Companies Join The Menstrual Realness Movement

When Claire Zhao got her period at age 15, she broke down in tears. “I was very scared. There was a stigma and taboo around it,” she remembers. “I didn’t know what to tell my mom and dad....

Will Ingredient Sourcing Transparency Be The New Label Reading?

As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was...

The Holiday Scramble To Gain Influencer Attention Begins

Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...

Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement

Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on track to generate nearly $400 million in sales this year based on...