Promising For Sustainability, Refillable Beauty Packaging Is A Tough Sell For Consumers And Retailers

Most beauty brands create products to respond to what people want or capitalize on trends. Elate Cosmetics takes a different approach. “We look at what type of package a product will have to go in and how...

Is Influencer Unboxing As We’ve Known It Going Extinct?

In late January, KKW Fragrance dispatched editor and influencer mailers containing a huge chocolate heart created by Chris Ford, executive pastry chef at the Beverly Hills hotel Four Seasons Beverly Wilshire, and a KKW-branded hammer for recipients to...

Steep And Staggered Discounts Caused Indie Beauty Sales To Sizzle On Cyber Monday

Indie beauty brands plunged into Cyber Monday with heavy discounting that caused sales to skyrocket, but they faced mounting questions about the impact of slashing prices on consumer purchasing behavior and the health of their businesses long-term. Across...

Indie Beauty Retailers Sought To Stand Out During Black Friday With Services, Surprise Gifts, Charity Tie-ins And More

Brick-and-mortar beauty stores experimented with an array of tactics from founder meet-and-greets to charity tie-ins over Black Friday and Small Business Saturday to combat e-commerce websites’ and brands’ encroachment on deals territory formerly dominated by traditional retailers. Overall,...

The Beauty Industry Is Overlooking People With Disabilities. How Can It Better Address The Huge Consumer Group?

Veronica Lorenz was working as a makeup artist on the set of “The Hunger Games” when doctors discovered a benign tumor on her spinal cord. A series of surgeries to remove it and treat subsequent infections caused her...

The Ancient Ayurvedic Practice Tongue Scraping Finds Modern-Day Devotees

With oil pulling now de rigueur among wellness enthusiasts, the beauty and wellness industry has been on the hunt for the next arcane ayurvedic practice to resurrect for modern consumers—and the hunt may be over. ...