Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement

Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on track to generate nearly $400 million in sales this year based on...

Makeup Brands Scare Up Halloween Beauty Sales

Makeup brands and retailers are expecting treats for their balance sheets this Halloween. With the National Retail Federation forecasting that U.S. spending for the spooky day will climb 8.3% to a record $9.1 billion, beauty companies morphing customers...

Personal Care Consumers Go On Armpit Detoxes In Droves

From a young age, 34-year-old Zabana Essentials founder Shanell Edwards battled a finicky digestive system. To keep things running smoothly on the inside, she decided to eliminate gluten, and began ingesting activated charcoal and apple...

Meet The Beauty Industry’s Newest Hyphenates: Founder-Farmers

After three years of pining for land away from the city where she could tend to herbs and bees, Province Apothecary founder Julie Clark last month purchased an over 40-acre organic farm two hours from her brand’s...

Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions

Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s...

Is Fast Beauty Starting To Flame Out?

In the early days of 17-year-old makeup brand Girlactik, founder Galit Strugano’s launch strategy was to premiere two to three powerful releases annually. This year, she has trouble counting all the products Girlactik is putting...