Beneath the Surface
The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges
When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the...
Inside The Blossoming Relationship Between Indie Beauty Brands And Off-Price Retailers
Angelica Caporuscio isn’t big on shopping, but, when she has to, she shops at T.J. Maxx and Marshalls. “Most of my clothes come from there, and most of the things in my house come from there. I thoroughly...
Whether They Participated Or Not, Most Indie Beauty Brands Saw Sales Rise On Amazon Prime Day
For Amazon, the world’s most gigantic e-tailer, large consumer goods companies and private-label lines move enormous quantities of merchandise, but budding beauty players took cuts of the action, too, on Prime Day, the biggest shopping event in its...
Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So
Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion...
The Backside Is Moving Front And Center In Beauty
Beauty is going bottoms up as butts become the next big to-do in the industry. The move to the rear follows an onslaught of wipes, serums, washes, mists and oils from brands such as The Honey Pot...
How Hawaii’s Ban On Oxybenzone And Octinoxate Could Change The Sun-Protection Segment
While the clean beauty movement may be winning over retailers, the green beauty movement is striking policy gains. In an explosive act for the sun-protection segment, Hawaii Governor David Ige signed a bill last Tuesday, the day before...
