Beneath the Surface
Indie Beauty Sales Surge On Black Friday And Cyber Monday Fueled By Heavy Discounting
In the bargain blitz that is Black Friday and Cyber Monday, indie beauty companies duked it out for dollars with steep discounts and gift sets that drove sales, but left brands and retailers curious about the implications of...
The Big Frustrations Of Small Products
Mini product madness can be maddening to beauty brands. Shrunken sizes are storming stores and e-commerce sites as retailers the likes of Belk and Sephora, where research firm The NPD Group spotted over 400...
Young Women Are Bidding Adieu To Shorn Bodies And There Could Be Hairy Consequences For Personal Care Companies
College student Katherine Kays-Hoepker has hairy legs and armpits – and she’s fine with them. Nine years ago, the mathematics major at the...
Are Indie Beauty Brands Left Out As Makeup Artists Become Major Influencers?
In the weeks after she launched Kosås in October 2015, Sheena Yaitanes busily reached out to actresses and makeup artists to persuade them to try the beauty brand’s lipsticks for red carpet events, where she...
All Some Consumers Want For Christmas Is Self-Care And Compassion
Three years ago, Aromatherapy Associates global CEO and chair Tracey Woodward and her two kids decided it was better to...
Third-World Problems: As Beauty Ingredients From Africa Gain In Popularity, The Spotlight Turns To Ethical Sourcing Abroad
The latest ‘it’ ingredients in clean beauty might be dirtier than you think. Renowned for their benefits for skin and hair, moringa, marula and shea butter have infiltrated the beauty segment. Although they’re wildly popular, their paths from...
