Beneath the Surface
Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions
Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s...
Is Fast Beauty Starting To Flame Out?
In the early days of 17-year-old makeup brand Girlactik, founder Galit Strugano’s launch strategy was to premiere two to three...
The Aging Dilemma: To Embrace Or Fight The Inevitable In Skincare Language
Lauren Glassman discovered the news while perusing the magazine selection at her local manicure salon. As she reached for the September issue of Allure and casually flipped to editor...
Hair Extensions Boom (With Big Help From Instagram)
Stubbly strands don’t make for great selfies. Thanks to the promise of camera-ready results, semi-permanent beauty solutions such as hair extensions are soaring. Wildly popular in the Dynasty-obsessed 1980s, interest in mane extensions has been rekindled due to...
The Indie Beauty Take On Fragrance Ingredient Disclosure
Like many beauty entrepreneurs, Lite + Cycle founder Kristi Head’s penchant for design and love for quality products influenced her decision to launch a brand. Unlike many beauty entrepreneurs, anger played a role in the...
Sex Talk At The Point Of Sale
When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo...
