Beneath the Surface
Third-World Problems: As Beauty Ingredients From Africa Gain In Popularity, The Spotlight Turns To Ethical Sourcing Abroad
The latest ‘it’ ingredients in clean beauty might be dirtier than you think. Renowned for their benefits for skin and hair, moringa, marula and shea butter have infiltrated the beauty segment. Although they’re wildly popular, their paths from...
Breaking The Code: The Beauty Implications Of DNA Testing
Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his...
Beauty Companies Join The Menstrual Realness Movement
When Claire Zhao got her period at age 15, she broke down in tears. “I was very scared. There was a stigma and...
Will Ingredient Sourcing Transparency Be The New Label Reading?
As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was...
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...
Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement
Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on...
