Beneath the Surface
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...
Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement
Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on...
Makeup Brands Scare Up Halloween Beauty Sales
Makeup brands and retailers are expecting treats for their balance sheets this Halloween. With the National Retail Federation forecasting that U.S. spending for the spooky day will climb 8.3% to a record $9.1 billion, beauty companies morphing customers...
Personal Care Consumers Go On Armpit Detoxes In Droves
From a young age, 34-year-old Zabana Essentials founder Shanell Edwards battled a finicky digestive system. To keep things running smoothly on the inside, she decided to eliminate gluten, and began ingesting activated charcoal and apple...
Meet The Beauty Industry’s Newest Hyphenates: Founder-Farmers
After three years of pining for land away from the city where she could tend to herbs and bees, Province Apothecary founder Julie Clark last month purchased an over 40-acre organic farm two hours from her brand’s...
Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions
Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s...
