Expert Dialogue
Beauty Editors Share Their Greenwashing Frustrations And The Sustainable Efforts They’d Like To See From Brands
The topic of sustainability brings up more questions than answers. Should brands really have to be responsible for the planet or is climate change a problem that should be left up to governments? If brands should be involved,...
What The Wander Beauty, Oars + Alps And KraveBeauty Founders Turned Investors Are Looking For From Brands
For many beauty entrepreneurs, the world of venture capital can be daunting. Crafting a compelling, data-driven story that will win over investors doesn’t come naturally to everyone. And as the ecosystem of beauty brands...
11 Lessons From Elise Minton Tabin’s Beauty Journalism And Marketing Career Informing Her Forthcoming Brand
If you had asked me a decade ago where my career would be today, the words “starting a skincare line for teenagers” would’ve never come out of my mouth. In my early 30s, I had a budding career...
Youth To The People Co-Founder Joe Cloyes Shares Four Important Strategies That Led To L’Oréal Acquiring The Brand
No doubt about it, 2021 was a banner year for clean skincare brand Youth to the People. In August, it rolled out its first out-of-home advertising campaign in five cities. In September, it won Beauty Independent’s Beacon...
Formula Botanica’s Lorraine Dallmeier Says Beauty Isn’t Getting Real About Sustainability Unless It Focuses On Degrowth
Businesses racking up carbon credits as they launch product after product, even if those products housed in recyclable packaging, aren’t going to save the earth. Biologist Lorraine Dallmeier, CEO and owner of Formula Botanica, the online organic...
Why Jones Road Beauty CMO Cody Plofker Isn’t Convinced Livestream Shopping Will Take Off In The US
The dynamics of the last few years have seemed tailor-made to ignite a livestream shopping groundswell in the United States. Already successful in Asia, the domestic market had been tipped in the livestreaming direction by social commerce experiences...
