Crucial Steps To Follow If You’re Expanding Your Beauty Brand Internationally From Someone Who’s Done It

The idea of expanding your business to another country is undoubtedly alluring. The goal is to increase your customer base and revenue, but it’s important to evaluate the challenges that international expansion poses. It’s not as simple as...

Glow Recipe, Asutra And Golde On External Funding, Retail Distribution, Manufacturing And Merchandise

In today’s crowded market, beauty and wellness entrepreneurs face steep challenges, including establishing compelling brand identities, building awareness and managing resources. For those seeking to reinvent or reenergize a category, the challenges can be even steeper. For...

Violet Grey, Olivela And BeautyBeez Dish On Beauty Categories They’re Ramping Up

The pandemic changed consumer habits in some unusual ways. Few beauty industry insiders predicted fragrance, for instance, would take off as it has. Retailers have been adjusting to suit the transformed demand. For last Wednesday’s In Conversation

Fur, Vacation By Poolsuite And Carbon Theory On How They Cut Through The Noise With Award-Winning Campaigns

Breaking through the noise isn’t always about screaming. It can be about making the right statements at the right times in the right places. That was the lesson of last Wednesday’s In Conversation webinar, during which Fur co-founder...

Common Heir, Adwoa Beauty And Lake & Skye Founders On Different Paths To Growth

For emerging beauty brands, there’s no single path to growth. For some indies, like sustainable skincare solution Common Heir, building up a strong direct-to-consumer presence and focusing on a sole-but-strong retail partnership with Credo has yielded dividends. The brand...

The Purpose-Driven, Channel-Agnostic, Experience-Centric Future Of Retail

The onset of the pandemic accelerated many movements such as a shift toward digital, sustainability and touch-free operations that had begun to shape the retail industry before it, and they’ve largely been sticky in the two years since....