Expert Dialogue
Common Heir, Adwoa Beauty And Lake & Skye Founders On Different Paths To Growth
For emerging beauty brands, there’s no single path to growth. For some indies, like sustainable skincare solution Common Heir, building up a strong direct-to-consumer presence and focusing on a sole-but-strong retail partnership with Credo has yielded dividends. The brand...
The Purpose-Driven, Channel-Agnostic, Experience-Centric Future Of Retail
The onset of the pandemic accelerated many movements such as a shift toward digital, sustainability and touch-free operations that had begun to shape the retail industry before it, and they’ve largely been sticky in the two years since....
TikTok Tips From Beauty Brands That Have Gone Viral On The Platform
When K18 launched its biotechnology-powered hair treatment at the height of the pandemic less than two years ago, interruptions to brick-and-mortar retail gave it no choice but...
Advice From Leaders Of Fast-Growing Beauty Brands Based On What They’ve Done—And Wished They Would’ve Done
While every beauty brand founder’s journey, mission and merchandise are different, the ups and downs of entrepreneurial endeavors are a shared experience. Even if it seems like they aren’t, overnight successes are rare in...
How Celebrity Beauty Brands Remain Relevant, According To The Execs Guiding Rose Inc. And InBloom
The love affair between famous names and the beauty industry isn’t over. From soon-to-released lines from Hailey Bieber and Scarlett Johansson to recently released brands from Jennifer Aniston (LolaVie) and Ariana Grande (REM Beauty),...
Womaness Co-Founder And Former Target Exec Sally Mueller Shares Five Winning Brand Launch Strategies
Nearly a year ago, Womaness, winner of the 2021 Beacon Award for Best Brand Launch, launched with 13 products spanning skincare, body care, wellness, sexual health and incontinence on its e-commerce website...
