Expert Dialogue
Womaness Co-Founder And Former Target Exec Sally Mueller Shares Five Winning Brand Launch Strategies
Nearly a year ago, Womaness, winner of the 2021 Beacon Award for Best Brand Launch, launched with 13 products spanning skincare, body care, wellness, sexual health and incontinence on its e-commerce website...
Investment Bankers Anticipate Lots Of Beauty Deals, A Focus On Profits And A Dip In Valuations This Year
After a slow 2020 for beauty mergers and acquisitions, the end of 2021 and the beginning of 2022 have been buzzing with activity, thanks to a backlog of capital that investors and buyers have been eager...
The Building Blocks Of Acne Product Development, According To Experts
One out of three people typically experience acne, a figure Manon Pilon, founder of Derme&Co., suggested during Beauty Independent’s Spotlight webinar last Friday sponsored by Europelab might be closer to one out of two during the...
What Actually Is A Lifestyle Brand?
Olamide Olowe, founder of skincare brand Topicals, believes every brand has a chance to become a lifestyle brand. Joining Jules Miller, founder of The Nue Co., and Malaika Jones, co-founder of Brown Girl...
From Twitch To Flip, Social Media And Livestreaming Platforms And Tools Moving The Needle For Emerging Beauty Brands
The importance of TikTok to a brand’s social strategy is only rising, according to Jacquelyn De Jesu, founder of stylish shower cap specialist Shhhowercap. “For any brand...
Important Factors To Consider When Developing And Marketing Feminine Hygiene Products
Feminine hygiene has been getting its due of late. The category has experienced an influx of founder-led brands like The Honey Pot Company, Rael and August, which have received millions in funding and realize serving...
