Five Of The Most Common Pieces Of Feedback Beauty Brands Receive From Retailers

In initial meetings with retailers, beauty brands rarely check every box buyers are looking for. Rather than feel discouraged, brand founders should be open to receiving critical feedback and making adjustments. 

What Beauty Entrepreneurs Need To Know To Develop Clean Beauty Brands Relevant To Today’s Consumers

Even though they’re not usually chemists, Hayley Hoffman Peri, founder and CEO of the conscious beauty insights firm Dandi Day, asserts brand founders must have an intimate knowledge of what’s going into their products in order to...

“There Is No Silver Bullet”: What Brands Should Consider As They Step Up Their Sustainability Efforts

According to the United Nations, sustainability is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Nicole Acevedo, founder and CEO of Elavo Mundi Solutions, Mia...

The Fundamentals Of Upcycled Ingredients In Beauty Products

Earlier this year, Mintel declared “beauty eco-lution” the next evolution of clean beauty. The market research firm explained that the trend marries ethics with safety to cater to conscious consumers reevaluating their...

How To Properly Test For Product Safety

Before a cream, cleanser or serum goes to market, testing it for safety is an important step to ensure it isn’t dangerous and protect brands from potential lawsuits down the line. After all, product safety is top of...

How To Make Beauty Product Claims Without Getting Into Trouble

The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...