Expert Dialogue
The Fundamentals Of Upcycled Ingredients In Beauty Products
Earlier this year, Mintel declared “beauty eco-lution” the next evolution of clean beauty. The market research firm explained that the trend marries ethics with safety to cater to conscious consumers reevaluating their...
How To Properly Test For Product Safety
Before a cream, cleanser or serum goes to market, testing it for safety is an important step to ensure it isn’t dangerous and protect brands from potential lawsuits down the line. After all, product safety is top of...
How To Make Beauty Product Claims Without Getting Into Trouble
The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...
Paula’s Choice, BH Cosmetics And Vella Bioscience CMOs On Their Brands’ Marketing Priorities
Marketing has been reshaped in recent years thanks to the rise of social media and the powerful shift toward digital commerce. No matter whether a beauty brand is centered on direct-to-consumer distribution and...
The Founders Of Odacité And Skin Design London Share Three Tips For Retail Success
Odacité founder Valérie Grandury has a clear rule of thumb when evaluating a possible retail partner—and it’s not to place her clean skincare brand in every store possible. “We pick the people we want to work with...
What John Burry Learned About The Challenges Of Brand Incubators From Running Brandable
In the consumer packaged goods industry, a confluence of factors, including an influx of venture capital, low barriers to entry in direct-to-consumer distribution, shifting generational product preferences and retailers hungry for younger consumers, has sparked a boom in...
