What It Takes To Win At Beauty Retail Now

To say that 2020 was hard on brick-and-mortar beauty retail is an understatement.  Even Ulta Beauty, a longtime Wall Street darling, saw its sales dip 16.8% last fiscal year to $6.2 billion. Smaller chains, mom-and-pop stores...

What’s Behind The Sexual Wellness Retail Revolution?

In 2021, sex stuff has become mainstream. Consumers can buy lube at Nordstrom, vibrators at Holt Renfrew and arousal oils at Urban Outfitters rather than having to patronize sex shops for intimate goods....

What Founders Need To Know About Developing Skincare Suited To Spas

Even with all of prestige beauty’s troubles in 2020, skincare is still a star. The segment is the fastest-growing category in beauty and now has more users than makeup, according to Larissa Jensen,...

How Beauty Brands Are Responding To Mental Health Struggles Exacerbated By The Pandemic And Ongoing Racial Inequities

Almost exactly a year into the coronavirus public health crisis that’s limited human interaction, damaged the economy and ballooned the daily burden on women, the toll on mental health has reached epidemic levels. According to a data collected...

From SPACS To E-Commerce, Where Beauty Consumer And Investor Money Will Flow This Year

As vaccines roll out globally, the shape of the pandemic is changing. However, the effects of the great health calamity will be long-lasting for many sectors, including beauty. The online shopping revolution and shock to brand loyalty it...

Five Key Considerations For Beauty Brands Developing Their Amazon Strategies

For most emerging beauty brands, Amazon is by far the biggest external e-commerce opportunity. The pandemic has accelerated the number of people shopping online, spurring Amazon’s 2020 sales to surge 38%...