Expert Dialogue

Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that...

If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the...

In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...

Any brand scoring placement in one or all of European beauty giant Douglas’s 2,400 stores over the last nearly four years had to go through Christoph Honnefelder and his team. After Oct. 31, however, they’ll have to...

Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty...

For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a...