Expert Dialogue
Versed’s Deven Hopp And Clean Filter’s Helen Yang On Recycling, Refills, Takeback And The Holistic Approach Needed To Counter Beauty’s Environmental Effects
No single person, brand, store or strategy is going to fix the beauty industry’s environmental problem. It will take a myriad of stakeholders working together to set standards and objectives that incentivize a better market for solutions. And...
The Brand Strategies And Metrics That Matter Most For Amazon Success
In the beauty industry, views of Amazon have undergone an evolution. Initially, it was perceived as a bargain outlet harmful to branding. Later, it was considered a replenishment-only channel...
Inside The Retail-Focused Distribution Strategies Of Lime Crime, Versed And Merit
Tengram Capital Partners-owned Lime Crime, and Merit and Versed exemplify contemporary thinking about omnichannel distribution in the beauty industry with anchor retailers at the core. To learn about how they’re building their businesses at retail...
Beauty Editors Share Their Greenwashing Frustrations And The Sustainable Efforts They’d Like To See From Brands
The topic of sustainability brings up more questions than answers. Should brands really have to be responsible for the planet or is climate change a problem that should be left up to governments? If brands should be involved,...
What The Wander Beauty, Oars + Alps And KraveBeauty Founders Turned Investors Are Looking For From Brands
For many beauty entrepreneurs, the world of venture capital can be daunting. Crafting a compelling, data-driven story that will win over investors doesn’t come naturally to everyone. And as the ecosystem of beauty brands...
11 Lessons From Elise Minton Tabin’s Beauty Journalism And Marketing Career Informing Her Forthcoming Brand
If you had asked me a decade ago where my career would be today, the words “starting a skincare line for teenagers” would’ve never come out of my mouth. In my early 30s, I had a budding career...
