The Ins And Outs Of Retail Intermediaries With Broker Mia Bell

Retail brokers are unheralded middlemen with the critical, yet underappreciated, task of drumming up sales. Mia Bell, one such broker, argues vociferously that sales shouldn’t be considered a bad word. “People don’t particularly like to do sales,...

Essential Intel From OG Essential Oils Guru Hope Gillerman

In 2008, the year doTerra started, Hope Gillerman was trying to break through to beauty shoppers at Henri Bendel with her essential oil blends line H. Gillerman Organics. She had a tough task. The recession...

Renee Tavoularis On Producing And Delivering The Right Content For Your Brand

Beauty brands today have to say something, not simply squeeze some drops into jars. Renee Tavoularis knows full well the power of communication. She previously steered digital strategy at La Prairie and put in place the behind-the-screen infrastructure...

Beauty Heroes’ Jeannie Jarnot Wants To Kick Fear Out Of Natural Beauty Shopping

Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the...

Instagram Image Making With Beauty’s It Girl Of Millennial Minimalism

Gabriela Parada is indie beauty’s go-to photographer and stylist for cultivating a millennial minimalist aesthetic on Instagram. The sparse sophistication that’s pervaded beauty aisles is embodied in the packaging of emerging brands such as Herbivore Botanicals,