Getting The Most From Media Plugs: Founders Reveal Mentions That Gave Their Brands A Boost
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What media mention led to the most sales or exposure for your brand?
Santa’s Little Sales Helpers: Beauty Entrepreneurs Discuss Offers They Hope Will Drive Holiday Gift Purchases
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What’s a product or set you’re releasing for the holiday season and the thinking behind it?
Adios To The Man: Indie Brand Founders On Leaving Full-Time Jobs For Entrepreneurial Ventures
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: When did you quit your full-time job to concentrate on your beauty brand?
Indie Beauty Brand Founders Share Their Worst Rookie Mistakes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What’s a rookie mistake you made in business?
Indie Beauty Brands Grapple With Whether To Offer Free Shipping
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Why do you or do you not offer free shipping for e-commerce purchases?
Old Habits Are Hard to Break: Getting Consumers To Give Your Brand A Go
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s the hardest part of convincing consumers to change their beauty or wellness habits to try your products?