No Stupid Questions
How Beauty Brand Founders And Executives Are Handling The Omicron Variant
Almost two years into the pandemic and it’s starting to feel like March 2020 all over again as the Omicron variant overtakes Delta and cases spread across the country and world. We wondered how beaty brand founders and...
Chanel’s $825 Advent Calendar Was A Big Social Media Fail. What Can Indie Brands Learn From It?
The buzz Chanel generated with an $825 advent calendar inspired by its iconic No. 5 perfume wasn’t the kind of buzz it was looking for. After TikTokker Elise Harmon unboxed the advent calendar to reveal keychains, a string...
How The Pandemic Has Permanently Changed Work For Beauty Entrepreneurs And Execs
In this edition of our ongoing series posing questions relevant to indie beauty, we ask 28 beauty entrepreneurs and executives: What ways have your work life and practices changed since the pandemic that you think won’t change back?...
The Beauty Trends Editors, Hairstylists, Makeup Artists And More Hope Will Be Big In 2022
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 beauty editors, aestheticians, hairstylists, makeup artists and doctors: What are beauty trends you hope to see in 2022?
How Can Luxury Beauty Be Relevant To Today’s Consumers?
In this edition of Beauty Independent’s series posing questions relevant to indie beauty, we ask 19 retail, branding, design, product development and marketing experts the following: Despite prestige beauty rebounding this year, there’s been a strong focus on...
How And Why Beauty Brands Are Utilizing Pinterest To Reach Consumers
With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about...
