What Beauty Brands Think Of Shifts In Retail Business Models

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 retailer and brand founders and executives: Many retailers are moving away from traditional wholesale business models to consignment, revenue-share and other arrangements...

The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do you work with a public relations agency or...

The Many, Many, Many Strategic Shifts That Got Beauty Brands Through The Pandemic So Far

With the United States crossing a year since the first lockdowns were imposed to stem the spread of the coronavirus, which has claimed more than 530,000 lives in the country and 2.62 million globally, we decided to check...

What The Beauty Industry Will Look Like After The Pandemic Subsides

With President Joe Biden pledging there will be enough vaccines for every American at the end of May and Dr. Anthony Fauci, chief medical advisor to the White House, forecasting the United States could see a “degree...

Beauty Entrepreneurs And Executives Share Advice From Women Who Inspire Them

To mark International Women’s Day, we asked 49 brand founders and executives to identify women who are an inspiration to them and answer the following question: What great advice did they impart to you?

Founders And Executives Share How Often Their Beauty Brands Launch Products

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 19 brands founders and executives: How often do you launch new products, and what are the reasons for the product release cadence?