Is Greenwashing One Of Beauty’s Biggest Trends? Brand Founders Reveal How They See It Happening

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: Have you seen examples of false sustainability claims in the beauty industry?

What It’s Really Like To Pitch Retailers As A Black Beauty Entrepreneur

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders: As a Black brand owner, what’s it been like for you to pitch retailers, and how do you think they could...

Beauty Brand Founders Discuss The Tricky Task Of Asking Friends And Family For Money

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask a dozen brand founders and executives: Have you raised a friends and family round? If so, what key strategies helped you raise the...

Indie Beauty Brand Founders Talk Trademarking And The Costs Involved

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?

The Top Three Questions Beauty Brand Founders Ask Formulators

In this edition of Beauty Independent’s ongoing series exploring topics relevant to beauty entrepreneurs, we ask 20 brand founders and executives: What three questions did you ask formulators that were particularly helpful in guiding your decisions about them?

What It’s Like For Indie Beauty Brand Founders To Work With Their Fathers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: How has your father inspired your brand, and what’s it been like working with him?