The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: How have you changed course on a product launch as a result of COVID-19?

How Brand Founders’ Beauty Routines Have Changed Due To COVID-19 Lockdowns

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How has your beauty or wellness routine changed during the pandemic?

Indie Beauty Entrepreneurs Ponder The Long-Term Impacts Of COVID-19 On The Beauty Industry

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What do you think the long-term impacts of the coronavirus pandemic will be on the beauty industry?

Indie Beauty Brand Founders Share Their Experiences Applying For Small Business Assistance

As part of the $2 trillion economic package passed into law last month with the Coronavirus Aid, Relief, and Economic Security Act (CARES), the Small Business Administration was directed to deliver nearly $350 billion in loans to small...

Beauty Influencers Are Shifting Content And Business Strategies Amid The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to the community, we ask 10 beauty influencers: How has COVID-19 impacted your business, and what steps have you taken to pivot?

What Indie Beauty Brands Can Do To Support Retailers Reeling From Store Shutdowns

With a large portion of storefronts shuttered across the country, the retail business is being slammed by the fight against COVID-19. In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 12 retailers: What...