Indie Beauty Brand Founders Share Their Worst Rookie Mistakes

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What’s a rookie mistake you made in business?

Indie Beauty Brands Grapple With Whether To Offer Free Shipping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Why do you or do you not offer free shipping for e-commerce purchases?

Old Habits Are Hard to Break: Getting Consumers To Give Your Brand A Go

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s the hardest part of convincing consumers to change their beauty or wellness habits to try your products?

Go Big, Young Brand: Indie Entrepreneurs Discuss The Challenges Of Scaling Up

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How did you scale up?

Tales From The Influencer Marketing Trenches

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s your experience been like working with influencers?

The Perfect Formula: Finding The Right Manufacturing Partner

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How did you find your manufacturing partner?