Knowledge
Mail Flawed: How USPS Changes Have Affected Indie Beauty Brands
The United States Postal Service has been embroiled in a controversy over cost-cutting measures pursued by Postmaster General Louis DeJoy, who said on Tuesday he’s reversing some of them, including slashing overtime for mail carriers, and halting the...
What’s The Next Carol’s Daughter?
The confluence of COVID-19 and the Black Lives Matter movement has accelerated emerging multicultural haircare brands’ march against multinational conglomerates that have dominated the category for decades. Inspired by entrepreneurs like Madam C. J. Walker, the self-made millionaire...
This Week In Social Media: Platforms Address Misinformation And Bullying
It’s been a historic week for the United States. Former Vice President Joe Biden, the presumptive Democratic presidential nominee, named Sen. Kamala Harris to be his vice-presidential running mate. Social media was abuzz...
With The TikTok Ban Looming, Beauty Brands Look To Diversify Social Media Strategies
A little over a year ago, TikTok creators posted videos of themselves using Hero Cosmetics’ Mighty Patch zit stickers with the hashtag #schoolsurvivalkit. The brand’s campaign, unusual for the beauty industry at the time, reached an audience of...
The Rise Of Clean Beauty Retail Brands
With last week’s debut of Exa Beauty, Credo’s private-label cosmetics brand offering 43 foundation shades, the clean beauty retail chains Credo, The Detox Market and Follain have all launched their own brands sold online...
How Indie Beauty Brands Manage Cash Flow
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: How do you manage cash flow?
