What Indie Beauty Brand Founders Make Of Cancel Culture

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What are your thoughts on today’s cancel and call-out culture, and is it something you think about when presenting...

Can We Pump The Brakes On Pumps?

Me: “I’m writing an article about pumps.” Husband: “Bike pumps?” Me: “No.” Husband: “Breast pumps?” Me: “No.” Husband: “Gas pumps?” Me: “No.” Husband: “Like the high heels?” Me: “No!” (I grabbed...

What Indie Beauty Brand Founders Think Of Ulta’s New Conscious Beauty Initiative

Last week, Ulta Beauty revealed a Conscious Beauty program certifying brands in five areas: clean ingredients, cruelty-free testing, vegan formulations, sustainable packaging and positive impact. Preceded by clean beauty retailers such as Credo and The Detox Market...

This Week In Social Media: Fundraising, Facebook Alternatives And More

For indie beauty brands, the time spent on and money paid to social media networks is precious and really shouldn’t be wasted. To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, we’ve been tracking...

Is Greenwashing One Of Beauty’s Biggest Trends? Brand Founders Reveal How They See It Happening

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: Have you seen examples of false sustainability claims in the beauty industry?

What Happens When A Beauty Brand Claims A Product Is Vegan That’s Really Not?

Since Mixed Makeup founder Susan Yara revealed her connection to Naturium last month, the journalist-turned-beauty influencer has been embroiled in a controversy over how and when she disclosed her involvement in the skincare line she recommended...