Knowledge

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Have you ever made a mistake on your label?

Viral challenges seem to be social media staples of our virus-laden times. This week, black-and-white selfies dominated feeds in #ChallengeAccepted posts ostensibly about empowering women. Similar to the #BlackOutTuesday challenge, there’s skepticism about the purpose and impact of...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What are your thoughts on today’s cancel and call-out culture, and is it something you think about when presenting...

Me: “I’m writing an article about pumps.” Husband: “Bike pumps?” Me: “No.” Husband: “Breast pumps?” Me: “No.” Husband: “Gas pumps?” Me: “No.” Husband: “Like the high heels?” Me: “No!” (I grabbed...

Last week, Ulta Beauty revealed a Conscious Beauty program certifying brands in five areas: clean ingredients, cruelty-free testing, vegan formulations, sustainable packaging and positive impact. Preceded by clean beauty retailers such as Credo and The Detox Market...

For indie beauty brands, the time spent on and money paid to social media networks is precious and really shouldn’t be wasted. To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, we’ve been tracking...