From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape

Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...

Why Clarisonic Is Closing—And What It Means For The Beauty Device Market

Time’s almost up for Clarisonic, the brand behind the facial brush producing 300 movements per second. On Sept. 30, L’Oréal is shutting down the beauty device trailblazer that convinced consumers to upgrade from hands and wash clothes to...

How Clean Beauty Retailers Are Trying To Fix Their Diversity Problems

In 2016, Gwyneth Paltrow literally published the book on clean beauty. That book, “Goop Clean Beauty,” recommended detoxing, seeing expensive dermatologists, improving gut health by curbing consumption of gluten, chlorinated water and food preservatives, and shopping for beauty...

What It’s Really Like To Pitch Retailers As A Black Beauty Entrepreneur

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders: As a Black brand owner, what’s it been like for you to pitch retailers, and how do you think they could...

Need Help Sorting Through The Current Social Media Environment? Check Out These Five Resources

Engaging with customers and generating leads through social media in today’s climate can be extremely tricky for small business owners. Not only must they stay updated on and knowledgable about the social platforms used by current or prospective...

Estée Lalonde On How The Pandemic And Black Lives Matter Are Changing The Beauty Influencer Business

The pandemic has put the careers of most influencers in flux. Beauty and lifestyle guru Estée Lalonde’s is no exception. The break from big events and splashy campaigns has allowed her to ponder the state of the...