Knowledge
Is Greenwashing One Of Beauty’s Biggest Trends? Brand Founders Reveal How They See It Happening
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: Have you seen examples of false sustainability claims in the beauty industry?
What Happens When A Beauty Brand Claims A Product Is Vegan That’s Really Not?
Since Mixed Makeup founder Susan Yara revealed her connection to Naturium last month, the journalist-turned-beauty influencer has been embroiled in a controversy over how and when she disclosed her involvement in the skincare line she recommended...
From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape
Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...
Why Clarisonic Is Closing—And What It Means For The Beauty Device Market
Time’s almost up for Clarisonic, the brand behind the facial brush producing 300 movements per second. On Sept. 30, L’Oréal is shutting down the beauty device trailblazer that convinced consumers to upgrade from hands and wash clothes to...
How Clean Beauty Retailers Are Trying To Fix Their Diversity Problems
In 2016, Gwyneth Paltrow literally published the book on clean beauty. That book, “Goop Clean Beauty,” recommended detoxing, seeing expensive dermatologists, improving gut health by curbing consumption of gluten, chlorinated water and food preservatives, and shopping for beauty...
What It’s Really Like To Pitch Retailers As A Black Beauty Entrepreneur
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders: As a Black brand owner, what’s it been like for you to pitch retailers, and how do you think they could...
