Beauty Brand Founders Discuss The Tricky Task Of Asking Friends And Family For Money

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask a dozen brand founders and executives: Have you raised a friends and family round? If so, what key strategies helped you raise the...

Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon

In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...

How The Beauty Spy Turned Co-Founder Ryan Sullivan’s Pores Into A Viral Sensation On TikTok

In April, a TikTok video showing Ryan Sullivan, a product scout for and co-founder of K-Beauty e-tailer The Beauty Spy, using Neogen’s Pore Tight Peeling Mousse to remove gunk from his pores went viral, generating over...

Susan Yara, Naturium And The Makings Of An Influencer Controversy

In a beauty influencer universe that’s seen hairy lipsticks from Jaclyn Hill and a mélange of intrigue from Jeffree Star, James Charles, Shane Dawson and Tati Westbrook sustaining several tea accounts, Susan Yara was different. A former...

Indie Beauty Brand Founders Talk Trademarking And The Costs Involved

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?

From Facebook Boycotts To Brand Collaborations, Here’s The Social Media News That Piqued Our Interest This Week

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people. Brands...