The Top Three Questions Beauty Brand Founders Ask Formulators

In this edition of Beauty Independent’s ongoing series exploring topics relevant to beauty entrepreneurs, we ask 20 brand founders and executives: What three questions did you ask formulators that were particularly helpful in guiding your decisions about them?

What It’s Like For Indie Beauty Brand Founders To Work With Their Fathers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: How has your father inspired your brand, and what’s it been like working with him?

What Beauty Retailers Say About The Pledge To Dedicate 15% Of Shelf Space To Black-Owned Brands

On May 29, Aurora James, the designer behind Brooklyn-based accessories label Brother Vellies, called upon retailers to dedicate 15% of their shelf space to Black-owned brands. “Female founders and Black people who are the founders of...

“Diversity Is A Two-Way Street”: Brand Founders On Changes That Need To Be Made To Support Black Beauty Entrepreneurs

Last week, White House economic advisor Larry Kudlow, a former Wall Street-er and television talking head, denied there’s systemic racism embedded in the fabric of the United States. But its effects are felt throughout the economy, and...

First, Businesses Recognized Racism. Now, They’re Being Held Accountable For It.

I’ve been seeing a connection between the diversity and unity of people at the protests in person with the conversations online. I’m interested in how people are coming together on social media to push the new era of the...

What The New Retail Reality Means For Indie Beauty Brands

Under normal circumstances, it’s improbable for a beauty brand to break even at a big retail chain until it has been selling in the chain for three to four years. In the new normal, the profit horizon is...