Knowledge
Estée Lalonde On How The Pandemic And Black Lives Matter Are Changing The Beauty Influencer Business
The pandemic has put the careers of most influencers in flux. Beauty and lifestyle guru Estée Lalonde’s is no exception. The break from big events and splashy campaigns has allowed her to ponder the state of the...
Beauty Brand Founders Discuss The Tricky Task Of Asking Friends And Family For Money
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask a dozen brand founders and executives: Have you raised a friends and family round? If so, what key strategies helped you raise the...
Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon
In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...
How The Beauty Spy Turned Co-Founder Ryan Sullivan’s Pores Into A Viral Sensation On TikTok
In April, a TikTok video showing Ryan Sullivan, a product scout for and co-founder of K-Beauty e-tailer The Beauty Spy, using Neogen’s Pore Tight Peeling Mousse to remove gunk from his pores went viral, generating over...
Susan Yara, Naturium And The Makings Of An Influencer Controversy
In a beauty influencer universe that’s seen hairy lipsticks from Jaclyn Hill and a mélange of intrigue from Jeffree Star, James Charles, Shane Dawson and Tati Westbrook sustaining several tea accounts, Susan Yara was different. A former...
Indie Beauty Brand Founders Talk Trademarking And The Costs Involved
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?
