Meet The Beauty Industry’s Newest Hyphenates: Founder-Farmers

After three years of pining for land away from the city where she could tend to herbs and bees, Province Apothecary founder Julie Clark last month purchased an over 40-acre organic farm two hours from her brand’s...

The Lowdown On Logistics

Logistics is arguably the most important aspect of a beauty brand’s business. After all, what’s more important than getting your products in the hands of customers? “It’s essential to get delivery right because your customer will remember it...

Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions

Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s...

Jodi Katz On The Power Of Packaging To Communicate Brand Stories

Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence,...

Stunning Product Shots, Simplified Skincare And Serious #Shelfie Envy With OMG Bart

Male influencers such as Manny MUA’s Manny Gutierrez, PatrickStarrr’s Patrick Simondac and James Charles have shaken up the beauty industry with gloriously full faces of makeup. Skincare has been a secondary occupation of the Y chromosome social media...

Feed Work: Brand Founders Discuss Social Media Supervision

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Who’s in charge of social media at your brand?