First, Businesses Recognized Racism. Now, They’re Being Held Accountable For It.

I’ve been seeing a connection between the diversity and unity of people at the protests in person with the conversations online. I’m interested in how people are coming together on social media to push the new era of the...

What The New Retail Reality Means For Indie Beauty Brands

Under normal circumstances, it’s improbable for a beauty brand to break even at a big retail chain until it has been selling in the chain for three to four years. In the new normal, the profit horizon is...

What The Beauty Industry Should Do Better To Support The LGBTQ Community

In recognition of Pride Month, in this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: What do you think the beauty industry could do for the LGBTQ community...

“A Fight For Us All”: How Companies Took Action Against Racial Injustice This Week And What You Should Do

I’m writing this article a few minutes before I head out to a protest in New York. It’s been a rough few weeks, and I wasn’t sure I wanted to contribute my take on social media today. I’m...

Adult Acne Sufferers Long For Products That Can Really Help Them. Are Indie Beauty Brands Responding?

Acne care is big business because acne is incredibly pervasive. According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting some 50 million Americans annually. The statistic may...

Content Creator Chelsea Williams On Contracts Restricting Political Speech, Opportunistic Virtue Signaling, Unfollowing People And Equal Pay

In the past week, as protests demanding justice for George Floyd and an end to police brutality against Black people spread across the world, beauty and wellness brands accustomed to posting on social media about serums, soaps...