Five Valuable Social Media Resources For Small Businesses

In normal times, small businesses play vital, but often unrecognized, roles in our everyday lives. From the local friendly florist to the pizzeria with delicious slices and the cute gift shop to the maker of our favorite bath...

What’s Happening At Indie Beauty Retailers? We Touch Base With Them About Reopening Plans.

More than half of states in the United States began to reopen this week. For stores, reopening procedures can take many different forms. To find out more about them, in this edition of Beauty Independent’s ongoing series posing questions relevant...

Beauty And Brains: Brands Address The Mental Health Of Their Customers During The Pandemic

With the pandemic impacting people’s mental as well as physical health and May being Mental Health Awareness Month, in this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: What...

Why Mother’s Day Could Be Particularly Big For Beauty This Year

On Sunday, Beryl Solomon doesn’t simply want a card or cute drawing to mark Mother’s Day. “Hey, partner or kids, if you are online, make some of that online time about me. I don’t want a big gift,...

Who’s Getting Small Business Funding? We Touch Base With Beauty Entrepreneurs About Their Experiences.

The United States federal government has exhausted almost all of the $670 billion Congress allocated through two rounds of the Paycheck Protection Program to businesses impacted by COVID-19. There could be more money on the way. House Speaker Nancy Pelosi...

IBMG Communications Expert Cassandra Boler’s Five Funny And Inspirational Social Media Picks From This Week

Communication and social interaction play vital roles in human life. They underpin how we share information and build relationships. Adhering to social distancing and stay-at-home orders has forced us to completely rethink how we communicate and interact.