Knowledge
Adult Acne Sufferers Long For Products That Can Really Help Them. Are Indie Beauty Brands Responding?
Acne care is big business because acne is incredibly pervasive. According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting some 50 million Americans annually. The statistic may...
Content Creator Chelsea Williams On Contracts Restricting Political Speech, Opportunistic Virtue Signaling, Unfollowing People And Equal Pay
In the past week, as protests demanding justice for George Floyd and an end to police brutality against Black people spread across the world, beauty and wellness brands accustomed to posting on social media about serums, soaps...
How COVID-19 Has Impacted Indie Beauty Brand Sales
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 brand founders and executives: How have your businesses’ sales been impacted by the pandemic?
Indie Beauty Brand Founders Share Some Of Their Biggest Business Challenges
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Other than dealing with the pandemic, what’s the most challenging part of running an indie beauty business?
Five Social Media Developments This Week That Had Nothing To Do With Twitter
The news was all atwitter this week about President Donald Trump’s executive order to review federal laws shielding social media companies from liability. It’s unclear whether the executive order will produce real change. Meanwhile, as digital platforms evolve...
As The Pandemic Persists, Many Cosmetic Manufacturers Struggle
With global beauty sales on the upswing, the American cosmetic manufacturing sector was sitting pretty at the beginning of the year. New companies had popped up to serve indie beauty brands, and their growing antecedents were angling...
