Knowledge
Beauty And Brains: Brands Address The Mental Health Of Their Customers During The Pandemic
With the pandemic impacting people’s mental as well as physical health and May being Mental Health Awareness Month, in this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: What...
Why Mother’s Day Could Be Particularly Big For Beauty This Year
On Sunday, Beryl Solomon doesn’t simply want a card or cute drawing to mark Mother’s Day. “Hey, partner or kids, if you are online, make some of that online time about me. I don’t want a big gift,...
Who’s Getting Small Business Funding? We Touch Base With Beauty Entrepreneurs About Their Experiences.
The United States federal government has exhausted almost all of the $670 billion Congress allocated through two rounds of the Paycheck Protection Program to businesses impacted by COVID-19. There could be more money on the way. House Speaker Nancy Pelosi...
IBMG Communications Expert Cassandra Boler’s Five Funny And Inspirational Social Media Picks From This Week
Communication and social interaction play vital roles in human life. They underpin how we share information and build relationships. Adhering to social distancing and stay-at-home orders has forced us to completely rethink how we communicate and interact.
Five Social Media Trends IBMG Communications Expert Cassandra Boler Spotted This Week
As individuals, families, friends and businesses, we’re coping with and adjusting to the global pandemic in very different yet similar ways. Although it can be overwhelming at times, social media helps unite us as we navigate the crisis...
What Beauty Brand Founders Think About Retailers Destroying Returned Merchandise
By picking up on Ulta Beauty employee Bianca Ann Levinson’s viral TikTok video showing the retailer’s practice of destroying or “damaging out” returned beauty products, the publication Dazed stirred a heated discussion in the beauty industry about how...
