The Marketing Changes Brands Are Making To Improve Their Bottom Line And Relevance During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19 crisis?

TikTok Creators On Popular Beauty Posts, Brand Partnerships And Dancing For Views

When even Prince Charles is possibly frittering away quarantine minutes watching frivolous TikTok posts, it’s pretty clear the social media platform has turned into a global pop culture craze. The Duke of Cornwall may have been one...

Makeup Artists And Hairstylists Are Doing What They Can To Adjust Their Businesses As Clients Social Distance

In this edition of Beauty Independent’s ongoing series posing questions to the beauty community, we ask 10 makeup artists and hairstylists: How has COVID-19 impacted your business, and what have you done to adjust as you cope with...

The Steps Five Indie Beauty And Wellness Entrepreneurs Are Taking To Persist And Prosper Today

Indie beauty and wellness brands are anything but idle amid the pandemic. The United States federal government hasn’t lent them much of a hand. About 5% of American businesses have so far received loans under the Small Business...

The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: How have you changed course on a product launch as a result of COVID-19?

Beauty And The Pandemic: What The Numbers Say

The beauty industry is in uncharted territory, but data gives it some sense of the lay of the land. The challenge for big and small players is to identify lasting trends from the analytics documenting...