Knowledge

As individuals, families, friends and businesses, we’re coping with and adjusting to the global pandemic in very different yet similar ways. Although it can be overwhelming at times, social media helps unite us as we navigate the crisis...

By picking up on Ulta Beauty employee Bianca Ann Levinson’s viral TikTok video showing the retailer’s practice of destroying or “damaging out” returned beauty products, the publication Dazed stirred a heated discussion in the beauty industry about how...

There may be no other period in history in which packaging has received as much consumer attention as it has during this pandemic. The mysteries lurking on the exteriors and in the interiors of merchandise have put it...

In the years leading up to the pandemic, the clean beauty trajectory had been one of unmitigated progress. In 2010, The Detox Market first popped up in Los Angeles, and Follain and Credo started three and five years...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19 crisis?

When even Prince Charles is possibly frittering away quarantine minutes watching frivolous TikTok posts, it’s pretty clear the social media platform has turned into a global pop culture craze. The Duke of Cornwall may have been one...